EJN Staff Exchange Programme

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Previous participant: Tami Toledo Matuoka

From: Bimhuis (Netherlands)
To: Jazzfestival Saalfelden (Austria)
Dates: 18 - 26 August 2024


I had an amazing time during my staff exchange! It gave me the opportunity to take part in a variety of tasks throughout the festival. 

On the first day, I met with Daniela and the Social Media team to plan and organize the social media strategy for the festival's upcoming activities. I also presented a communication plan and the ideas I had developed for the festival. 

The main goal of my exchange was to experiment with social media coverage for festivals while sharing knowledge with the team. I was curious about how we approach social media coverage at the Bimhuis, a jazz venue, and how a festival manages its own coverage. 

Throughout the exchange, I was involved in several tasks, such as setting up areas like the VIP section, working as a hostess, and contributing to social media coverage. 

I learned so much from this experience, especially since I had the chance to create reportage videos for the festival. Some of these videos gained significant attention on the festival's social media channels. 

My broader goal is to become a "jazzfluencer" – someone with expertise in the jazz field who attends festivals and events to showcase their unique selling points. This could involve capturing the festival's atmosphere, highlighting the lineup, or emphasizing aspects like sustainability.

Daniela and the entire team at Jazzfestival Saalfelden provided the space, tools, and support for me to explore these ideas. I hope that my participation in the staff exchange has contributed to the festival as much as it has inspired me and shaped a new professional horizon.

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